Objective

To introduce and promote the new Atlas UI kit for the Mendix platform, highlighting its capabilities and demonstrating how it enhances the end-user interface experience.

Approach

Atlas UI comes with its own distinct branding and illustration system, centered around a clean, vector-based isometric style. The first half of the video embraces this visual identity to introduce a common business challenge and position Atlas UI as the solution. The second half transitions into the Mendix development environment, showcasing how Atlas UI is applied in practice to create polished, user-friendly interfaces.

Outcome

The video has been rolled out across digital channels and internal platforms, effectively showcasing the value of Atlas UI. It’s been well received by the Mendix community and supports the platform’s positioning as a leader in low-code, user-centric design.