Objective

Create and deliver a complete motion graphics and visual branding package for Mendix World 2021, covering keynotes, individual sessions, and custom studio designs for a large-scale virtual event.

Approach

I led the motion graphics production for Mendix World 2021, managing a team of two motion designers and overseeing the full creative and delivery process. Along with leading, I also animated key segments for the CEO’s and CTO’s keynotes, which were rich with infographic-driven motion elements. I coordinated closely with an external editing studio to ensure smooth integration and consistent branding across all assets.
Beyond the keynotes, I directed the creation of graphics for seven individual session tracks, each with its own visual identity. I contributed to the ideation of a custom studio featuring LED panels and animated the motion overlays designed for it. To support seamless implementation by external teams, I developed a detailed guideline booklet that outlined the structure, usage, and technical setup of the motion graphics package. Throughout the project, I managed timelines, deliverables, and quality control to maintain consistency and production efficiency.

Outcome

The motion graphics system provided a cohesive, scalable framework that unified the entire event’s visual identity. The animated keynotes for the CEO and CTO added a high-impact, dynamic storytelling layer that helped anchor the event’s main narratives and captivate the audience.