Objective

To introduce the significant UX/UI updates in Mendix Studio Pro version 9 during the CTO's keynote at Mendix World 2021, and subsequently promote the release across various marketing channels

Approach

Working independently under tight deadlines, I developed a concise animation aimed at developers, highlighting their most requested features such as dark mode and multi-monitor support. The script incorporated subtle developer-centric humor and references. The visual style was kept clean and direct, putting the interface elements front and center.

Outcome

The video effectively supported the product announcement at Mendix World 2021 and was later repurposed for broader promotional use. It served as a concise visual aid to communicate the significant UX/UI changes in Studio Pro 9 to a wide audience.